Thoughtful brand strategy and conversational copy for nonprofits

Creating an
authentic connection
with participants, donors, volunteers, partners, and your community

I write in a warm, conversational tone that draws readers in and creates a connection. It sounds natural, like a real person is talking to you. When readers feel like they're having a conversation, they feel motivated to respond - by donating, sharing a post, volunteering, or any other call to action.

But before I pen a word, I dive deep into strategy. What is your audience honestly thinking, feeling, worrying about, hoping for? How can you connect your mission to their motivation? What central message do you want them to understand?

My approach blends empathy, data, and a friendly voice. It's perfect for busy people leafing through their mail, blazing through their email, or skimming your site. They'll feel like you're talking directly to them, and that keeps them reading longer so we can build that powerful connection.

Let's work together to meet your goals.

When I write for your organization, I will take your vision and bring it to life on the page. I know you have great plans, but maybe not enough time and people to execute those ideas. That's where I come in. Here are a few of the things we can accomplish together:

  • Raise awareness
  • Foster engagement
  • Increase donations
  • Connect with new partners
  • Inspire people to volunteer
  • Position your organization as a thought leader
I do one volunteer / pro bono project per quarter - contact me to check on my current bandwidth. My current pro bono offering is a 4- to 6-week marketing strategy consultation and/or copy review.

I love what you're doing. Let me pitch in.

You have enough on your plate - like making a difference in your community.


"My aim is to put down on paper what I see and what I feel in the best and simplest way."

- Ernest Hemingway